If company executives or high-ranking personnel are members of the buying center, joint decisions are more likely.

Name: If company executives or high-ranking personnel are members of the buying center, joint decisions are more likely.
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If company executives or high-ranking personnel are members of the buying center, joint decisions are not as likely. Members of the buying center will be fearful of speaking up due to the legitimate power of the company executive.

If Company Executives or High-Ranking Personnel Are Members of the Buying