In the _____ situation the buyer does not consider other firms and, as long as the buyer is pleased with the service, purchases continue on a routine basis.

Name: In the _____ situation the buyer does not consider other firms and, as long as the buyer is pleased with the service, purchases continue on a routine basis.
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Question

Quizplus · Accepted Answer

In a straight rebuy situation, the buyer routinely reorders a product from the same supplier without considering other options, as long as they are satisfied with the service.

In the _____ Situation the Buyer Does Not Consider Other