Within the buying center, the purchaser is the individual who
A) actually uses the product or is responsible for the product being used
B) makes the final decision
C) influences the decision, but may not necessarily use the product
D) makes the actual purchase
Correct Answer:
Verified
Q71: The size of the buying center and
Q72: Within the buying center, the gatekeeper is
Q73: Within the buying center, the user is
Q74: Within the buying center, the influencer is
Q75: Within the buying center, the decider is
Q77: Gary has been asked by the buying
Q78: Jeannie is the supervisor of the 3rd
Q79: Jerry is an engineer for Westin Electronics.
Q80: Westin Electronics has been selected as the
Q81: As a member of the buying center
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