As a Member of the Buying Center for Mentone Plastics

As a member of the buying center for Mentone Plastics, Kevin is concerned that the price quoted by one possible vendor will increase the cost of the product, thus reducing the company's profit margins. While he agrees the higher-priced product will improve quality, he does not think increasing cost is a wise decision. Kevin is being influenced by

A) organizational factors
B) individual factors
C) social factors
D) temporary factors