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Business
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Essentials of Marketing
Quiz 5: Business-To-Business Behavior
Path 4
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Question 81
Multiple Choice
As a member of the buying center for Mentone Plastics, Kevin is concerned that the price quoted by one possible vendor will increase the cost of the product, thus reducing the company's profit margins. While he agrees the higher-priced product will improve quality, he does not think increasing cost is a wise decision. Kevin is being influenced by
Question 82
Multiple Choice
As a member of the buying center for Mentone Plastics, Kevin is highly respected by the other members of the buying center because he has worked with Mentone for 26 years and has the most knowledge about plastics and the process of making plastics. Kevin's influence on the purchase decision is an example of
Question 83
Multiple Choice
As a member of the buying center for Mentone Plastics, Kevin is very concerned about the decision the group will make regarding a new vendor for a critical raw material because he has hopes to be promoted to Vice-President in the near future. Kevin's influence on the purchase decision is an example of
Question 84
Multiple Choice
As a member of the buying center for Mentone Plastics, Kevin is very concerned about Carla's view regarding one of the vendors bidding on the contract. While he disagrees with her view, he does not want to say anything because he is afraid it will offend her. Kevin's lack of action is an example of
Question 85
Multiple Choice
The first step in the business-to-business buying process is the
Question 86
Multiple Choice
The second step in the business-to-business buying process is the
Question 87
Multiple Choice
In terms of establishing specifications during the b-to-b purchasing process, in _____ situation the specifications remain the same or are only slightly modified.
Question 88
Multiple Choice
In _____ situations, firms may not know what specifications should be established and will, therefore, invite bidding firms to help in setting specifications.
Question 89
Multiple Choice
The third step in the business-to-business buying process is the
Question 90
Multiple Choice
During the _____ step in the business-to-business buying process, a business examines whether to purchase a product from an external source, produce the product internally, or lease the product.
Question 91
Multiple Choice
Tracy has gathered information on leasing a piece of equipment that is critical to the assembly line process where she works. The option of leasing would be examined during the _____ step of the business-to-business buying process.
Question 92
Multiple Choice
Kari has been asked to identify possible vendors for a high-speed package sorting machine to be used at the company's distribution center. This would be done during the _____ step of the business-to-business buying process.