The role an individual plays in the buying center is fixed by his or her position in the company and rarely will change over time.

Name: The role an individual plays in the buying center is fixed by his or her position in the company and rarely will change over time.
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Question

Quizplus · Accepted Answer

While a person's position in the company is a major factor in his/her role, it does not necessarily fix the role that is played in the buying center.

The Role an Individual Plays in the Buying Center Is