While personal career objectives and personal interests are important, members of the buying center will make decisions and attempt to influence other members of the buying center on a rational basis.

Question

Quizplus · Accepted Answer

Personal career objectives and personal interests are important to members of the buying center and will often influence decisions as well as other members of the buying center. While it may be based on a rational thought process, often it is not.

While Personal Career Objectives and Personal Interests Are Important, Members