In the marketing of a business service to another business, critical criteria in the decision process are
A) price and service quality
B) service quality and reputation of the firm
C) personal relationships and trust
D) price, service quality, and dependability
Correct Answer:
Verified
Q132: _ are used in the manufacture of
Q133: Because process materials lose their identity, the
Q134: Low cost items a company needs for
Q135: _ are purchased in bulk based on
Q136: For raw materials, the two most important
Q138: Business-to-business markets are different from consumer markets
Q139: Wholesalers and distributors would be a viable
Q140: Retailers would be a viable customer for
Q141: The only category of goods and services
Q142: The disadvantage for a manufacturer in using
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