The member of the buying center who is typically involved in the "identification of needs" step of the business buying process is the

Name: The member of the buying center who is typically involved in the "identification of needs" step of the business buying process is the
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The member of the buying center who is typically involved in the "identification of needs" step of the business buying process is the user, since he or she is closest to the product and knows what is needed.

The Member of the Buying Center Who Is Typically Involved