Heather is a conservative, conventional consumer who focuses on tradition, family, religion, and community. She prefers established brands and favors American products. According to the VALS2 psychographic classification, Heather would be a(n)
A) believer
B) striver
C) maker
D) survivor

Question

Quizplus · Accepted Answer

Heather is a believer, a conservative, conventional consumer who focuses on tradition, family, religion, and community. She prefers established brands and favors American products.

Heather Is a Conservative, Conventional Consumer Who Focuses on Tradition