Question 1

Michelle dislikes the taste of Mexican pizza. This is an example of

Accepted Answer

An attitude is a settled way of thinking or feeling about something, in this case, Michelle's dislike for the taste of Mexican pizza.

Question 2

While Michelle recognizes that soup is nutritious and has essential vitamins you need, she really dislikes the taste of soup and will not buy any. This is an example of

Accepted Answer

Michelle dislikes the taste of soup; this is an attitude.

Question 3

"Campbell Soup is both delicious and nutritious," is an example of

Accepted Answer

Through its slogan, Campbell Soup is attempting to create the belief that the product is delicious and nutritious.

Question 4

Marla is successful, sophisticated, and receptive to new technologies. Her purchases reflect cultivated tastes for upscale products. According to the VALS2 psychographic classification, Marla would be a(n)

Accepted Answer

Marla is an innovator, successful, sophisticated, and receptive to new technologies. Her purchases reflect cultivated tastes for upscale products.

Question 5

Murray is an educated, conservative, practical consumer who values knowledge and responsibility. He looks for durability, functionality, and value in products. According to the VALS2 psychographic classification, Murray would be a(n)

Accepted Answer

Murray is a thinker, an educated, conservative, practical consumer who values knowledge and responsibility. He looks for durability, functionality, and value in products.

Question 6

Brooke is a goal-oriented, conservative, practical consumer committed to her career and family. She favors established, prestigious products that demonstrate success to her peers. According to the VALS2 psychographic classification, Brooke would be a(n)

Accepted Answer

Brooke is an achiever, a goal-oriented, conservative, practical consumer committed to her career and family. She favors established, prestigious products that demonstrate success to her peers.

Question 7

Kim is a young, enthusiastic,and impulsive consumer who seeks variety and excitement, and spends substantially on fashion, entertainment, and socializing. According to the VALS2 psychographic classification, Kim would be a(n)

Accepted Answer

Kim is an experiencer, a young, enthusiastic,and impulsive consumer who seeks variety and excitement, and spends substantially on fashion, entertainment, and socializing.

Question 8

Heather is a conservative, conventional consumer who focuses on tradition, family, religion, and community. She prefers established brands and favors American products. According to the VALS2 psychographic classification, Heather would be a(n)

Accepted Answer

Heather is a believer, a conservative, conventional consumer who focuses on tradition, family, religion, and community. She prefers established brands and favors American products.

Question 9

Krystal is a trendy, fun-loving consumer who is concerned about others' opinions and approval. She demonstrates to peers her ability to buy. According to the VALS2 psychographic classification, Krystal would be a(n)

Accepted Answer

Krystal is a striver, a trendy, fun-loving consumer who is concerned about others' opinions and approval. She demonstrates to peers her ability to buy.

Question 10

Anna is a self-sufficient consumer who has the skill and energy to carry out projects and respect authority, and is unimpressed by material possessions. According to the VALS2 psychographic classification, Anna would be a(n)

Accepted Answer

Anna is a maker, a self-sufficient consumer who has the skill and energy to carry out projects and respect authority, and is unimpressed by material possessions.

Question 11

Lisa is concerned with safety and security; she focuses on meeting needs rather than fulfilling desires, is brand loyal, and purchases discounted products. According to the VALS2 psychographic classification, Lisa would be a(n)

Accepted Answer

Lisa is a survivor, concerned with safety and security; she focuses on meeting needs rather than fulfilling desires, is brand loyal, and purchases discounted products.

Question 12

Lifestyles refer to an individual's style of living as expressed through all of the following except

Accepted Answer

Education is not typically considered a component of lifestyle, which is more about how individuals express themselves through their activities, interests, and opinions.

Question 13

VALS2, produced by SRI Consulting Business Intelligence, categorizes consumers using

Accepted Answer

VALS2 categorizes consumers based on psychographics, which involves understanding their values, attitudes, and lifestyles.

Question 14

The second stage in the consumer decision-making process is

Accepted Answer

The second stage in the consumer decision-making process is information search, where consumers seek out information about products or services to solve their recognized problem.

Question 15

The third stage in the consumer decision-making process is

Accepted Answer

The third stage in the consumer decision-making process is the evaluation of alternatives.

Question 16

The fourth stage in the consumer decision-making process is

Accepted Answer

The fourth stage in the consumer decision-making process is the purchase, where the consumer makes the actual buying decision.

Question 17

The last stage in the consumer decision-making process is

Accepted Answer

The last stage in the consumer decision-making process is post-purchase behavior, where the consumer evaluates their satisfaction with the purchase and decides on future actions like repeat purchases or returns.

Question 18

Bradley has decided to go to Florida for spring break. The place he went last year was okay, but he also remembers a new place one of his friends told him about a few weeks ago. At this point, Bradley is in the _____ stage of the consumer decision-making process.

Accepted Answer

Since Bradley is making is recalling memory information, Bradley is in the internal information search stage of the consumer decision-making process.

Question 19

Ryan has decided to go to Florida for spring break. The place he went last year was acceptable, but he decided to search on the Internet for other places he might go. At this point, Ryan is in the _____ stage of the consumer decision-making process.

Accepted Answer

Ryan is looking for information on the Internet about other places to go, which indicates he is in the external information search stage.

Question 20

Shane has narrowed his choice of motorcycles down to two brands. His next step is to visit both dealerships and compare the two brands. At this point, Shane is in the _____ stage of the consumer decision-making process.

Accepted Answer

Shane is comparing the two brands, which indicates he is evaluating the alternatives he has narrowed down.

Quiz 4: Consumer Behavior