Shane has narrowed his choice of motorcycles down to two brands. His next step is to visit both dealerships and compare the two brands. At this point, Shane is in the _____ stage of the consumer decision-making process.
A) alternative evaluation
B) information search
C) purchase
D) problem recognition
Correct Answer:
Verified
Q95: The third stage in the consumer decision-making
Q96: The fourth stage in the consumer decision-making
Q97: The last stage in the consumer decision-making
Q98: Bradley has decided to go to Florida
Q99: Ryan has decided to go to Florida
Q101: For habitual purchases, consumers will often skip
Q102: After reading about various brands on the
Q103: If a good or service performs better
Q104: If a good or service matches a
Q105: If a good or service does not
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