The consumer decision process starts when the consumer realizes that he or she has a particular need triggered by
A) the difference between a need and want
B) the difference between the actual state and a desired state
C) an advertisement or marketing communication
D) want, need, or desire
Correct Answer:
Verified
Q161: The VALS2 category that is characterized as
Q162: _, a VALS2 group, are conservative, conventional
Q163: _, a VALS2 group, are trendy, fun
Q164: In the consumer decision-making process, after a
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Q167: For which of the following consumer purchase
Q168: If a consumers' evaluation of product performance
Q169: The anxiety feeling of uncertainty about whether
Q170: Buyer's regret occurs when consumers
A) feel anxiety
Q171: An important task for marketers is to
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