For which of the following consumer purchase decisions would the alternative evaluation stage be the most important?
A) purchasing of a new product that the consumer has not purchased before
B) purchasing a new brand because the consumer was dissatisfied with the last purchase
C) purchasing a service rather than a good
D) purchasing a product that will be a gift

Question

Quizplus · Accepted Answer

The alternative evaluation stage is crucial when purchasing a new product that the consumer has not purchased before, as they need to compare different options to make an informed decision.

For Which of the Following Consumer Purchase Decisions Would the Alternative