The two overriding principles behind a number of pieces of legislation designed to regulate marketing and business activities is 1) to ensure free trade and open competition among firms and 2) to ensure firms do not mislead consumers with false and misleading marketing activities.

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The two overriding principles behind a number of pieces of legislation designed to regulate marketing and business activities is 1) to ensure free trade and open competition among firms and 2) to protect consumers from unscrupulous actions of business firms.

The Two Overriding Principles Behind a Number of Pieces of Legislation