Question 1

The Cone/Roper Corporate Citizenship Survey found that 81 percent of Americans would switch brands to help a cause if

Accepted Answer

The Cone/Roper Corporate Citizenship Survey found that 81 percent of Americans would switch brands to help a cause if the price and quality of the brands were equal or better.

Question 2

Carol likes to purchase products from companies that use environmentally safe containers. This is an example of

Accepted Answer

Green marketing refers to the practice of developing and promoting products based on their environmental benefits, such as using environmentally safe containers.

Question 3

Teenagers are an attractive target market to companies because they make up a large demographic group and because, with this segment, it is possible for marketers to create brand loyalty at a young age.

Accepted Answer

Teenagers are an attractive target market to companies because they make up a large demographic group spending over $170 billion a year and because, with this segment, it is possible for marketers to create brand loyalty at a young age.

Question 4

Ethics are philosophical principles that serve as operational guidelines for both individuals and organizations concerning what is right and wrong.

Accepted Answer

Ethics are indeed philosophical principles that guide individuals and organizations in determining what is considered right or wrong behavior.

Question 5

While marketing has at times been conducted in unfair and unethical ways, if conducted ethically, marketing can be a powerful force in the success of organizations and provide consumers the opportunity to become more enlightened about product purchases.

Accepted Answer

Ethical marketing practices can build trust, enhance brand reputation, and provide valuable information to consumers, leading to informed purchasing decisions and organizational success.

Question 6

Marketing critics have voiced the concern that marketing persuades individuals to purchase goods and services they do not need and cannot afford. The primary cause of this situation is the easy acquisition of credit cards and the overuse of credit.

Accepted Answer

Marketing critics have voiced the concern that marketing persuades individuals to purchase goods and services they do not need and cannot afford. Although the easy acquisition of credit cards and the overuse of credit is one cause, it is not the primary cause. Overspending appears to be an epidemic, cultural change in society.

Question 7

The average number of credit cards per household is now 14.27, with an average balance of $7,034.

Accepted Answer

The average number of credit cards per household is now 19.3, with an average balance of $9,312.

Question 8

The criticism that marketing overemphasizes materialism is based on the assumption that materialism is beneficial to society.

Accepted Answer

The criticism that marketing overemphasizes materialism is based on the assumption that materialism is harmful to society.

Question 9

Eliminating marketing would not reduce the price of products.

Accepted Answer

Eliminating marketing would certainly reduce the price of products, but would also eliminate some of the benefits of marketing.

Question 10

Through marketing, consumers have the opportunity to become better informed about specific brands and about product categories.

Accepted Answer

Marketing provides information about brands and products, helping consumers make informed decisions.

Question 11

A major reason companies cannot stop advertising or even reduce their advertising budgets significantly is that consumers will not purchase the product if it is not advertised.

Accepted Answer

A major reason companies cannot stop advertising or even reduce their advertising budgets significantly is that the competition is not likely to reduce their budgets. The result would be lower sales.

Question 12

Advertisements that focus on a person's physical appearance, making the viewer believe happiness will result if the person purchases the particular good or service, lies behind the criticism that marketing shapes inappropriate cultural values.

Accepted Answer

Advertisements that focus on a person's physical appearance, making the viewer believe happiness will result if the person purchases the particular good or service, lies behind the criticism that marketing capitalizes on human weaknesses.

Question 13

To entice children to purchase products, many advertisers will hire child psychologists to help them understand the best way to reach these children.

Accepted Answer

Advertisers often hire child psychologists to understand children's behavior and preferences, enabling them to create more effective marketing strategies targeted at young audiences.

Question 14

An especially controversial area of marketing is that of advertising to children. Advertisers spend more than $12 billion a year on marketing products to children ages 4-12.

Accepted Answer

Advertisers target children as a significant consumer group, spending billions annually to market products to them, which raises ethical concerns about the impact on children's development and consumer behavior.

Question 15

While in the United States bribery and gifts used by salespeople are not only unethical but illegal, in many other countries it is a standard procedure for obtaining sales contracts.

Accepted Answer

While in the United States bribery and gifts used by salespeople are not only unethical but illegal, in many other countries it is a standard procedure for obtaining sales contracts. For instance, in Germany and France the government actually permits companies to write off bribes as tax deductions.

Question 16

Consumers object to information that marketers gather about them because they feel it is an invasion of their privacy and that this privacy is protected by the first amendment to the Constitution.

Accepted Answer

The first amendment does not have anything to do with the right to privacy, but the freedom of speech.

Question 17

While marketing's primary role is to promote the purchase of goods and services, consumers have the opportunity to gather information that will allow them to make better purchase decisions.

Accepted Answer

While marketing's primary role is to promote the purchase of goods and services, consumers have the opportunity to gather information from marketers that will allow them to make better purchase decisions.

Question 18

The two overriding principles behind a number of pieces of legislation designed to regulate marketing and business activities is 1) to ensure free trade and open competition among firms and 2) to ensure firms do not mislead consumers with false and misleading marketing activities.

Accepted Answer

The two overriding principles behind a number of pieces of legislation designed to regulate marketing and business activities is 1) to ensure free trade and open competition among firms and 2) to protect consumers from unscrupulous actions of business firms.

Question 19

The two acts that were passed after the Sherman-Antitrust Act to prevent price discrimination by sellers were the Clayton Act and the Federal Trade Commission Act.

Accepted Answer

The two acts that were passed after the Sherman-Antitrust Act to prevent price discrimination by sellers were the Clayton Act and the Robinson-Patman Act.

Question 20

The Children's Television Act of 1990 limits the number and times advertisements directed toward children can be aired during prime time television programs.

Accepted Answer

The Children's Television Act of 1990 limits the number and times advertisements directed toward children can be aired during children's programs.

Quiz 3: Marketing Ethics, Regulations, and Social Responsibility