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A Major Reason a Company Like Coca-Cola Cannot Reduce the Advertising

Question 143

Multiple Choice

A major reason a company like Coca-Cola cannot reduce the advertising budget significantly is


A) that Pepsi and other soft drink manufacturers will not reduce their advertising budgets significantly
B) that they would lose market share to other beverages such as tea, coffee, and juices
C) because advertising is the primary reason people are influenced to purchase soft drinks
D) because of partnerships they have developed with bottlers

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