It is the responsibility of the marketing department to manage the various components of the microenvironment, addressing their weaknesses and focusing on their strengths in a manner that is congruent with the company's marketing and organizational goals.
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Q1: The macroenvironment of a firm includes the
Q2: The macroenvironment of a firm includes the
Q4: Within the company itself, the marketing manager
Q5: In terms of the marketing budget as
Q6: Keeping current customers is important, because it
Q7: Manufacturers rely on distributors to deliver their
Q8: Dealing with suppliers, distributors, and other facilitators
Q9: While not all customers are alike, a
Q10: The primary customer groups are consumers, manufacturers,
Q11: The task of marketing is to meet
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