The primary customer groups are consumers, manufacturers, governments, institutions, other businesses, and retailers.
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Q5: In terms of the marketing budget as
Q6: Keeping current customers is important, because it
Q7: Manufacturers rely on distributors to deliver their
Q8: Dealing with suppliers, distributors, and other facilitators
Q9: While not all customers are alike, a
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Q14: The macroenvironment encompasses the elements of the
Q15: The socio-demographic and cultural environment consists of
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