The macroenvironment encompasses the elements of the broader environment that are within the control of the firm.
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Verified
Q9: While not all customers are alike, a
Q10: The primary customer groups are consumers, manufacturers,
Q11: The task of marketing is to meet
Q12: In evaluating competitive forces, it is important
Q13: For a fast food restaurant such as
Q15: The socio-demographic and cultural environment consists of
Q16: Demographics are statistics that describe a population,
Q17: Age is an important marketing variable because
Q18: Compared to all the demographic age groups
Q19: Compared to the various demographic groups, empty
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