Younger boomers spend a substantial amount of their income on television sets and stereo systems, rather than on major appliances, such as refrigerators and stoves.
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Q17: Age is an important marketing variable because
Q18: Compared to all the demographic age groups
Q19: Compared to the various demographic groups, empty
Q20: Generation Y, individuals born between 1978 and
Q21: Nearly 90% of Generation X is either
Q23: Because the focus of Generation X is
Q24: For Generation Y, time is at a
Q25: Because baby boomers represent 42% of the
Q26: For older baby boomers, the focus is
Q27: Priorities for the older boomers, born between
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