For older baby boomers, the focus is on the home and family, with the majority, 60%, owning their own home.

Question

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Older boomers' focus is on upgrading their homes, ensuring education and independence of their children, obtaining luxury items like boats, and going on vacation. In spite of the higher cost of children's education, this group can afford to remodel their home, purchase better furniture, and buy higher-quality clothing for themselves.

For Older Baby Boomers, the Focus Is on the Home