In developing a marketing plan, a business such as Taco Bell would have to consider all of the layers of competition, not just the primary competitors at the first level.

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In developing a marketing plan, a business such as Taco Bell would have to consider all of the layers of competition-not just the primary competitors at the first level, but also second-level layer fast-food restaurants, and third-level competitors, such as dine-in restaurants.

In Developing a Marketing Plan, a Business Such as Taco