Marketing managers have no control over the macroenvironment, but must continuously monitor it to identify changing threats and opportunities that may affect the firm.

Question

Quizplus · Accepted Answer

Marketing managers cannot control the macroenvironment, which includes external factors like economic, social, technological, and political forces, but they must monitor these factors to adapt strategies and capitalize on opportunities or mitigate threats.

Marketing Managers Have No Control Over the Macroenvironment, but Must