The environment of the firm, which includes the company, its consumers, suppliers, distributors, and other facilitators of the marketing function and competition is the
A) microenvironment
B) macroenvironment
C) Rostow model of economic development
D) transitional society

Question

Quizplus · Accepted Answer

The microenvironment refers to the immediate environment surrounding a firm, including entities like consumers, suppliers, distributors, and competitors that directly affect its operations.

The Environment of the Firm, Which Includes the Company, Its