The environment of the firm, which includes the socio-demographic and cultural environment, the economic and natural environment, the political environment, and the technological environment is the
A) microenvironment
B) macroenvironment
C) Rostow model of economic development
D) transitional society

Question

Quizplus · Accepted Answer

The macroenvironment encompasses broad external factors that affect all firms, including socio-demographic, cultural, economic, natural, political, and technological environments.

The Environment of the Firm, Which Includes the Socio-Demographic and Cultural