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Essentials of Marketing
Quiz 2: The Environment of Marketing in the Twenty-First Century
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Question 201
Short Answer
The environment of a firm that includes the socio-demographic and cultural environment, the economic and natural environment, the political environment, and the technological environment is the ____________________.
Question 202
Short Answer
____________________ are middlemen whose task is to ensure the convenience, timely, and safe distribution of products from producers to consumers.
Question 203
Short Answer
Statistics that describe a population such as age, gender, education, occupation, and income are called ____________________.
Question 204
Short Answer
____________________ is the demographic segment of the population born between 1978 and 2002 and spends substantially on clothing, automobiles, and college education.
Question 205
Short Answer
____________________ is the demographic segment of the population born between 1965 and 1977 whose focus is on family and children, striving to balance family with work responsibilities.
Question 206
Short Answer
_________________________ is the demographic segment of the population born between 1954 and 1964 whose focus is on the family and home and who pays a large proportion of their income on mortgages, furnishings, pets, and children's toys.
Question 207
Short Answer
_________________________ is the demographic segment of the population born between 1942 and 1953 that spends money on upgrading the family home, on vacation, and on ensuring their children's education and independence.
Question 208
Short Answer
_________________________ is the demographic segment of the population between the ages of 55-64 with a large disposable income and who spends heavily on fancy automobiles, new furniture and new appliances.
Question 209
Short Answer
____________________ is the demographic segment of the population that is 65 or older and who live on a fixed income, spending a large percentage of their income on home related expenses and groceries.
Question 210
Short Answer
Rules that dictate what is right and wrong and what is acceptable and unacceptable are ____________________.
Question 211
Short Answer
In terms of economic development, ______________________________ are markets that present the greatest potential for international trade and expansion.
Question 212
Short Answer
According to the Rostow model of economic development, the _________________________ is the second level of economic development, characterized by increased productivity in agriculture and an emerging manufacturing sector.
Question 213
Short Answer
According to the Rostow model of economic development, the ____________________ is the third stage of economic development, where growth becomes the norm, incomes rise, and leading service sectors emerge.
Question 214
Short Answer
According to the Rostow model of economic development, the _________________________ is the fourth stage of development characterized by modern technology that is applied to all areas of the economy.