Senior executives at NEC were unwilling to listen to younger scientists who said that LCD technology would appeal to customers who wanted computer monitors with high resolution and a smaller desktop footprint.According to Lewin's theory of change,this scenario depicts problems at the ________ of the change process.
A) unfreezing stage
B) movement stage
C) refreezing stage
D) engagement stage

Question

Quizplus · Accepted Answer

The scenario portrays a resistance to change, where senior executives are unwilling to listen to younger scientists, indicating problems at the unfreezing stage of the change process. The unfreezing stage involves creating motivation or readiness to change, and in this case, the senior executives are not receptive to new ideas, which creates a barrier to change.

Senior Executives at NEC Were Unwilling to Listen to Younger