A furniture manufacturer instituted a new strategy of producing custom-designed kitchen fittings rather than predesigned fittings.Although the amount of fittings produced by the company fell as the new plan was implemented,management was quick to point out that the custom fittings sold faster (and at a higher profit margin)than the predesigned fittings.What strategy is management using to overcome the pull of past patterns and build momentum in moving toward new patterns?
A) benchmarking
B) celebrating early wins
C) unfreezing
D) behavioral process orientation

Question

Quizplus · Accepted Answer

Celebrating early wins is a strategy used by management to overcome the pull of past patterns and build momentum toward new patterns. By highlighting the faster sales and higher profit margins of custom fittings, management is acknowledging and celebrating the initial successes of the new strategy, which can motivate and encourage further change and adaptation.

A Furniture Manufacturer Instituted a New Strategy of Producing Custom-Designed