Brand names and organizational culture are tangible resources in an organization.

Name: Brand names and organizational culture are tangible resources in an organization.
Brand: Quizplus
Rating: 4.8 (38 reviews)

Question

Quizplus · Accepted Answer

Brand names are considered intangible resources because they represent value derived from perception and recognition, while organizational culture, also intangible, encompasses the beliefs, ideologies, and practices of an organization, neither of which are physical or tangible assets.

Brand Names and Organizational Culture Are Tangible Resources in an Organization