In the twenty-first century, an organization's ability to create something of value for customers is most dependent on:
A) its connections with foreign markets.
B) the technical skills of its associates.
C) the intellect and creativity of its associates.
D) its location in relation to needed materials.
E) the sophistication of its information systems.

Question

Quizplus · Accepted Answer

In today's economy, innovation and creativity are key drivers of success. Therefore, an organization's ability to create value for customers largely depends on the intellect and creativity of its associates. Technical skills, information systems, connections with foreign markets, and location of materials are all important factors, but they are not as critical as the ability of an organization's employees to generate new and unique ideas.

In the Twenty-First Century, an Organization's Ability to Create Something