A company has a marketing department that has created a marketing plan but there isn't buy in from the employees nor the customers, what type of barrier is this company facing?
A) Bureaucracy
B) Internal politics
C) Lack of marketing philosophy
D) Inward-focused marketing department

Question

Quizplus · Accepted Answer

The company is facing a lack of marketing philosophy, as there is no alignment or buy-in from employees or customers, indicating a disconnect in understanding or valuing the marketing plan.

A Company Has a Marketing Department That Has Created a Marketing