When a company focuses on a marketing plan that will help internally instead of their customers externally, which barrier is the company facing?
A) Bureaucracy
B) Internal politics
C) Lack of marketing philosophy
D) Inward-focused marketing department

Question

Quizplus · Accepted Answer

An inward-focused marketing department is primarily concerned with internal processes and efficiencies rather than understanding and meeting the needs of customers. This focus can lead to a disconnect with the market and hinder the company's ability to effectively address customer demands and preferences.

When a Company Focuses on a Marketing Plan That Will