Which indicates an estimate of the percentage of visitors to a site who navigate away quickly without venturing beyond the landing page?
A) Clickthrough rate
B) Abandonment rate
C) Bounce rate
D) Visitor rate
Correct Answer:
Verified
Q9: Which shows the ratio of the percentage
Q10: Which indicates the number of units that
Q11: Which measures schedule intensity and is the
Q12: Which is used to compare media costs?
A)
Q13: Which indicates browser contacts with a website?
A)
Q15: Which inidicates the number of people who
Q16: Which is common of all marketing objectives?
A)
Q17: Why is consistency between strategic and tactical
Q18: Why is it necessary that data relating
Q19: Managers should abide by these principles in
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