Managers should abide by these principles in interpreting metrics for purposes of measuring marketing effectiveness.
A) Use absolutes versus ranges for outcomes.
B) Stick strictly to the numbers.
C) Ignore their instincts.
D) None of these.

Question

Quizplus · Accepted Answer

The principles listed (A, B, C) are not recommended practices for interpreting metrics in marketing effectiveness. Effective interpretation often involves considering ranges (not just absolutes), integrating qualitative insights with quantitative data, and not ignoring managerial instincts, as they can provide context that numbers alone may not reveal.

Managers Should Abide by These Principles in Interpreting Metrics for Purposes