Which is the most relevant metric for comparing tactical objectives relative to competitors?
A) Market share
B) Relative market share
C) Return on investment
D) Return on marketing investment

Question

Quizplus · Accepted Answer

Relative market share is the most relevant metric for comparing tactical objectives relative to competitors because it directly compares a company's market share with that of its competitors, providing insight into its competitive position.

Which Is the Most Relevant Metric for Comparing Tactical Objectives