Which metric for product-related tactical success is NOT measured in percentage terms?
A) Brand trial rate
B) Market penetration rate
C) Brand growth rate
D) Brand development index

Question

Quizplus · Accepted Answer

The Brand Development Index (BDI) quantifies how well a brand performs within a market, segmented by various demographics or geographic areas, compared to its overall performance across all markets. It's typically calculated using a formula that doesn't result in a percentage but rather an index number, making it distinct from the other options which are measured in percentage terms.

Which Metric for Product-Related Tactical Success Is NOT Measured in Percentage