How do marketers view frequent stockouts?
A) Positively, as they indicate strong consumer demand.
B) Positively, as they reflect the potential for higher factory capacity utilization.
C) Negatively, as they represent lost sales and poor supply-chain efficiency.
D) Neither positively nor negatively, as they're a given in business.

Question

Quizplus · Accepted Answer

Marketers view frequent stockouts negatively because they lead to lost sales opportunities and reflect inefficiencies in the supply chain management. This can harm the brand's reputation and customer satisfaction.

How Do Marketers View Frequent Stockouts