When in a situation with relatively elastic demand, marketing managers sometimes reduce price as an effective competitive tool. What is the potential downside of this approach?
A) Reduced price may not result in sufficient incremental unit sales to increase total revenue.
B) It can lead to potentially damaging price wars.
C) It may negatively impact brand image.
D) All of these

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The Answer of When in a situation with relatively elastic demand, marketing managers sometimes reduce price as an effective competitive tool. What is the potential downside of this approach?
A) Reduced price may not result in sufficient incremental unit sales to increase total revenue.
B) It can lead to potentially damaging price wars.
C) It may negatively impact brand image.
D) All of these

When in a Situation with Relatively Elastic Demand, Marketing Managers