With the development and maturity of digital marketing, which of the following statements is true?
A) Branding is less important now than it was in the past.
B) Brands control the conversation with customers.
C) Brands no longer control the ways in which customers connect to them.
D) Integrated marketing communications is less important now than it was in the past.

Question

Quizplus · Accepted Answer

With the rise of social media and other digital platforms, customers have more ways to connect with brands, and the conversation is more in the hands of the consumers than ever before. Brands can no longer control all the ways in which customers connect with them, making it crucial for brands to monitor and engage across a variety of channels.

With the Development and Maturity of Digital Marketing, Which of the Following