Which of the following is NOT involved in the co-creation of value?
A) Marketer identification of basic needs and communicating information to influence what the consumer wants to satisfy them.
B) Using or consuming purchases and communicating with others about the experience.
C) Creating value for each other and companies through information shared in reviews.
D) Customers becoming knowledgeable about product while companies use information to improve product and respond to complaints.

Question

Quizplus · Accepted Answer

The co-creation of value involves active collaboration between the company and the customer, where both parties contribute to the creation of value. Options B, C, and D describe scenarios where customers and companies engage in activities that lead to mutual value creation through consumption, feedback, and knowledge sharing. Option A, however, describes a traditional marketing approach where the marketer identifies needs and influences consumer wants, which does not involve a collaborative process of value co-creation between the consumer and the company.

Which of the Following Is NOT Involved in the Co-Creation