Digital media and technology are categorized as which type of tool in the promotion mix?
A) Traditional
B) Group
C) Personalized
D) Outside traditional
Correct Answer:
Verified
Q59: Blue Apron sending out a mailer for
Q60: What are reach and frequency and explain
Q61: Describe the hierarchy of effects and how
Q62: Which is NOT a group tool?
A) Direct
Q63: Which is NOT a personalized tool?
A) Business
Q65: What does the promotion mix send to
Q66: Awareness and knowledge can be categorized as
A)
Q67: Liking and preference can be categorized as
A)
Q68: Sales related objectives could be expressed in
A)
Q69: Why is it hard to link sales
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