Liking and preference can be categorized as
A) cognitive variables.
B) communication objectives.
C) sales related objective.
D) behavioral variable.
Correct Answer:
Verified
Q62: Which is NOT a group tool?
A) Direct
Q63: Which is NOT a personalized tool?
A) Business
Q64: Digital media and technology are categorized as
Q65: What does the promotion mix send to
Q66: Awareness and knowledge can be categorized as
A)
Q68: Sales related objectives could be expressed in
A)
Q69: Why is it hard to link sales
Q70: How many promotional budget-setting methods are there?
A)
Q71: Which promotional budget-setting method is used without
Q72: Which promotional budget-setting method is used after
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