A promotional budget set based on the outside environment is mostly likely
A) intuition and instinct.
B) percent of sales.
C) competitive responses.
D) objective and task.

Question

Quizplus · Accepted Answer

Setting a promotional budget based on competitive responses involves analyzing the outside environment, including the actions of competitors, to determine the appropriate level of spending. This approach ensures that a company's promotional activities are in line with the competitive landscape, allowing it to effectively compete for market share.

A Promotional Budget Set Based on the Outside Environment Is