Phone and telemarketing calls are considered
A) direct response advertising.
B) direct marketing.
C) personal selling.
D) boundary spanning.
Correct Answer:
Verified
Q73: A promotional budget set based on the
Q74: A promotional budget based strictly on the
Q75: As reach increases, _ decreases.
A) frequency
B) exposure
C)
Q76: As frequency increases, _ decreases.
A) frequency
B) reach
C)
Q77: Sampling is considered a
A) consumer sales promotion.
B)
Q79: How many steps are there in closing
Q80: Any selling activity that involves direct interaction
Q81: Promotion to an individual consumer that includes
Q82: A set of marketing communication activities designed
Q83: A useful way to categorize promotion objectives
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