While marketers must pay attention to the prices charged by competitors and the expectations of customers, the effective way to attract customers at fair prices is to emphasis benefits and non-price elements.

Question

Quizplus · Accepted Answer

Emphasizing benefits and non-price elements allows marketers to differentiate their products and create value beyond just price, attracting customers by highlighting how their needs and desires are met in unique ways.

While Marketers Must Pay Attention to the Prices Charged by Competitors