One of the most challenging pricing decisions a marketer faces is
A) knowing when the product is changing from the mature stage to the decline stage in the product life cycle.
B) keeping prices low without starting a price war.
C) establishing a price for new products without any market experience.
D) keeping track of the laws and regulations affecting pricing.

Question

Quizplus · Accepted Answer

Establishing a price for new products without any market experience is particularly challenging because there is no historical data or market benchmarks to guide the pricing decision, making it a complex and uncertain task.

One of the Most Challenging Pricing Decisions a Marketer Faces