Eduardo and David have developed a unique gaming accessory and are determining how to price it. Their market analysis has told them the accessory will appeal to a large number of gamers, it is relatively inexpensive to produce, and they already are thinking about how they could enhance the accessory to make it even more attractive. What kind of pricing strategy should they use?
A) Entrepreneurial
B) Penetration
C) Skimming
D) Contingent

Question

Quizplus · Accepted Answer

Penetration pricing strategy is suitable for products that appeal to a large segment and are inexpensive to produce, aiming to attract a large number of customers quickly by setting a low initial price.

Eduardo and David Have Developed a Unique Gaming Accessory and Are