One of the fundamental "building blocks" of pricing is an estimate or understanding of how many units can be sold in a given period-usually a year. This estimate is known as expected unit sales or
A) annual product sales.
B) demand forecast.
C) sales forecast
D) product forecast.

Question

Quizplus · Accepted Answer

Demand forecast is an estimate of how many units of a product or service can be sold in a given period, usually a year.

One of the Fundamental "Building Blocks" of Pricing Is an Estimate