Analyses and calculations use estimates and projections. These will be imprecise, but the calculations require precision. Which of the following is NOT an approach that marketers can use to get more precise estimates?
A) Marketing research
B) Forecasts from sales representatives in the field
C) Forecasts from trade associations
D) Executive opinions

Question

Quizplus · Accepted Answer

Executive opinions, while valuable for insights and strategic direction, are based on individual perspectives and may not necessarily lead to more precise estimates compared to data-driven approaches like marketing research, sales forecasts, or industry forecasts from trade associations.

Analyses and Calculations Use Estimates and Projections